Time for a change
Hamburg, 17 March 2021
We are a house with a long tradition, which looks back on eventful history and is characterized by a past that goes back to the 19th century. In the past more than 40 years since the opening of the hotel, we have learned what is important to remain at the top of the private hotel industry in our Hanseatic city: To dare to change something. Until today we live by this motto and would like to proudly tell you something about our next step of change.
New corporate identity!
The Hotel Hafen Hamburg is getting a new corporate design starting in April. Many are probably wondering at this point what this means. The corporate design includes the entire, uniform appearance of a company or everything with which the visual corporate identity is associated - logos, colors, motifs, fonts.
Why?
In recent years we have done a lot to maintain our tradition and yet remain modern for you. The gastronomic offer was expanded in 2015 with our Hafen Diner, the Tower Bar got a new look, also in 2015, our event terrace was opened and many bathrooms were renovated. Every year, we work diligently on topics related to digitalization and sustainability. For example, we recently digitized our signage and check-in process. We will report on this shortly. Last but not least, we took another big step towards the future last year with the reopening of our Port restaurant and the accompanying changes to our interior design, furnishings and food.
Now it is time to adapt the corporate image to the more modern Hotel Hafen Hamburg. We have invested the quiet time of the pandemic in this process, among other things. We have already been working on it for over a year and will soon be able to present the result to you. With our new corporate design we consciously want to present our guests and employees a modern brand with tradition, of which we are very proud.
What is changing?
Our appearance will be fresher, younger and more modern, without throwing the Hanseatic connection overboard! This will change a lot in our appearance starting in April and many design surprises await you: from the website, to hotel flyers to our newsletter. Today you have an exclusive opportunity to take a first look at our new look.
We are insanely excited to take the next step towards the future with you and our colleagues! We hope you are looking forward with us! Until then, stay healthy!
